Baby Splash Conversion

Project Manager: GabrielleP@hubbardswim.com Schedule: Each location monthly during week 3

Written by Matt Young

Last published at: May 8th, 2025

Overview

Purpose: Measure the number of Baby Splash swimmer who enroll into Little Snapper 1 in the following month.

Analyzing: 

  • How many Baby Splash drop in the previous month?
  • How many of those drops are currently enrolled in LS1?
  • How does the percent full of LS1 impacts the conversion rate?

Action Needed on Location: Increase personal contact with converted families, increase conversation, increase communication among Site Supervisors, Deck Supervisors and Baby Teachers.

Baby Splash Conversion Score Card

Step 1

LS1 Enrollment Report

  • Reports > Students > STU-1: Student List
    • Use preset "BS Conversion Report - LS1 Enrollments" 
    • Date is today
  • Export to XLS or CSV

Step 2

Enrollment Data to Score Card

  • From active LS1 data copy all the names
  • Using the "Scratch sheet" tab paste these names under "Current Little Snappers"

Step 3

BSplash Drop Report

  • Reports > Classes > CLA-5: Drop List
    • Enrolment Type: Active
    • Drop Type: All
    • Start Date: Start of previous month
    • End Date: Last day of previous month
    • Program: Baby Splash
  • Export to XLS or CSV

Step 4

Drop Data to Score Card

  • From BS drop data copy all the names
  • Using the "Scratch sheet" tab paste these names under "Baby Splash Drops".
  • Click "Get Duplicates"
  • Record the number of drops and conversions to this years tab and location.

Step 5

Occupancy Report

  • Reports > Classes > CLA-13: Level Summary
  • Use preset "LS1 Occupancy"
  • Adjust dates for upcoming Monday- Sunday
  • PDF 
  • Record Occupancy to this years tab and location.

Step 6

Share Conversion Report

  • From the spreadsheet
    • File
    • Email
    • Email Collaborators
    • Add message if needed and send.